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Scott Kappes
Scott Kappes
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Coming Soon: New “Nutrition Keys” Food Labels

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On Monday the Food Marketing Institute and the Grocery Marketing Association announced the launching of “Nutrition Keys” food labels. Nutrition keys are aimed at giving consumers the ability to see important nutrition information about a product simply by glancing at the front of the products packaging.

The new labels feature large icons that list calorie, fat, sodium, and sugar content of food items (small packages will only have calorie content). In some cases additional information such as vitamin content may also be included on some of the new labels.

I personally like the new look labels and think that it gives the consumer the most pertinent information at a glance but some have speculated that this may be an effort to head off the FDA’s front of packaging labeling initiatives. See the Food Politics blog here.

It wouldn’t surprise me if that is exactly what the new labels are intended to do, but I will reserve judgment until I see the labels in action.Hopefully its a step in the right direction rather than a regression.